The Untold Story


This Privacy Policy sets out our commitment to protecting your privacy and the personal information you provide to us or that we otherwise collect about you, including through our website and any third-party applications or social media platforms (Site). In this Privacy Policy we, us or our means Shannon Percival trading as The Untold Story Pty Ltd [ABN 63 414 231 796] of 36 Broadridge Street Wombarra NSW 2515.


The types of personal information we may collect about you directly or from third parties includes

  • your name, age, date of birth and contact details (email, address, phone numbers);
  • details of your social media platforms, associated accounts like Google and information you provide to us through them;
  • images of you;
  • your credit card or payment details (through our third-party payment processor);
  • your preferences and opinions;
  • any sensitive information (as set out below);
  • customer survey information and details of any products or services you have purchased or enquired about;
  • your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and browsing behaviour; and
  • any other personal information requested by us and/or provided by you or a third party.

Collection and use of information

We may collect, hold, use and disclose personal information for the following purposes:

  • to contact you or communicate with you and offer additional benefits or competitions to you;
  • to provide you with access to and use our Site;
  • for internal record keeping including administrative invoicing and billing purposes;
  • for analytics, market research and business development, including to operate and improve our Site;
  • for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you;
  • to comply with our legal obligations;
  • to resolve any disputes with you; and
  • to consider your employment application.

Disclosure of information

We may disclose your personal information to:

  • third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, webhosting and server providers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
  • our employees, contractors and/or related entities;
  • our existing or potential agents or business partners, sponsors or promoters of any competition we run;
  • any transferee of our business or assets;
  • credit reporting agencies, courts, tribunals and regulatory authorities, if you do not pay for our goods or services;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you. This may include parties located, or that store data, outside of Australia; and
  • third parties to collect and process data, such as Google Analytics or other relevant businesses. This may include parties that store data outside of Australia.

By providing us with personal information, you consent to the disclosure of your information outside of Australia and acknowledge that we are not required to ensure that overseas recipients handle that personal information in compliance with Australian Privacy law. You acknowledge that some overseas third parties may not be regulated by the Privacy Act and the Australian Privacy Principles in the Privacy Act and if any third party engages in any act or practice that contravenes the Australian Privacy Principles, it would not be accountable under the Privacy Act and you will not be able to seek redress under the Privacy Act.

How we treat personal information that is also sensitive information

Sensitive information is a sub-set of personal information that is given a higher level of protection under the Australian Privacy Principles. Sensitive information means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records, health information or biometric information.

Provided you consent, your sensitive information (if we hold any) may only be used and disclosed for purposes relating to the primary purpose for which the sensitive information was collected.

Sensitive information may also be used or disclosed if required or authorised by law.

Your rights and controlling your personal information

Choice and consent

By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of this Site or the products and/or services offered on or through it. You warrant that you have read this Privacy Policy carefully.

Information from third parties

If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Change of mind

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below or by unsubscribing from any marketing communication as applicable.

Access to your information

You may request details of the personal information that we hold about you, but note we may charge you an administrative fee for such provision of information.

Correcting information

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

If you have a complaint

If you wish to make a complaint about how we have handled your personal information, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.


To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

We cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

Cookies and web beacons

We may use cookies on our Site from time to time. Cookies are text files placed in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide our Site with personal information, this information may be linked to the data stored in the cookie.

We may use web beacons on our Site from time to time. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behaviour and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

We may also use Google Analytics to collect and process data. To find out how Google uses data when you use third party websites or applications, please see or any other URL Google may use from time to time.

Links to other websites

Our Site may contain links to other websites (Third Party Websites). We do not have any control over Third Party Websites and we are not responsible for the protection and privacy of any personal information that you provide whilst visiting them. Third Party Websites are not governed by this Privacy Policy, even if you followed a link from our website to the Third Party website.


We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our Site. We recommend you check our Site regularly to ensure you are aware of our current Privacy Policy.

For any questions or notices, please contact our Privacy Officer at:

Trading name: Shannon Percival trading as The Untold Story [ABN 63 414 231 796]

Address: 36 Broadridge Street Wombarra NSW 2515

Email: [email protected]

Last update: 8 January 2021

Product Enquiry


Who will remember your story

We have enough stuff, what we don’t have is enough stories

Chances are your family knows some of your stories. They might know the big moments or those moments they’ve been a part of. But what about the untold stories they don’t know.

Maybe it’s memories from your childhood that shaped you. Maybe it’s your teenage years. Your first job. Your first love. Your first-hand experience of times in history that perhaps you’ve alluded to but never really captured or spoken about.

Or perhaps there are some memories they’re not aware of. Sights, evocative smells, taste, desires, fears and more.

Now consider what it would mean to capture those stories, that history, not just for you but for future generations.

The gift of your story is a priceless gift that is so much more precious than ‘stuff’ yet too often we don’t think to record it until it’s too late. Many of us also either don’t have the time or perhaps we’re not sure what questions to ask of ourselves to discover these untold stories.

That’s what we at The Untold Story is all about. Helping you capture, record and commemorate for future generations, your family stories.

family business


Don’t lose the stories in your family business

Family-owned businesses are rich in stories and history. However, as time passes, those stories are forgotten, they pass away with the founder or perhaps they’re known by owners but not shared with your customers.

Storytelling is a powerful way to engage with your customers. To develop trust, connection and to help them resonate with the human side of business.

So many business owners are looking for a story to tell when the answer lies within their history. The trouble is you’re too busy in your business to spend time drawing out the stories and writing them down, perhaps you’re not a storyteller yourself or you don’t know what stories to draw out. Let us do that for you.



Chances are you remember some of the stories of your parents’ or grandparents’ childhood Of their teenage years. Their first job. How they met. Highs and lows.

Or perhaps there are some memories you’re not aware of. Sights, evocative smells, taste, desires, fears and more.

Now consider what it would mean to capture those stories, that history, not just for you but for future generations.

The gift of history, of our stories is so much more precious than ‘stuff’ yet too often we don’t think to record it until it’s too late. Many of us also either don’t have the time or perhaps we’re not sure what questions to ask to discover these untold stories.

That’s what we at The Untold Story is all about. Helping you capture, record and commemorate for future generations, your family stories.

children stories 2


Don’t wait until you start to forget as your children will one day want to know answers to many questions that were sometime ago.

We also see so much joy in the world! The birth of new babies, the wobbly first steps of a toddler, their momentous first tooth and the Christmas morning overwhelm. We see the waves of exhaustion and elation for new parents, the awe and the love, the delicate movements and careful cradling. So many precious moments and experiences that are fleeting, they are innately limited, and that is what makes them so sweet! They are not things you can hold on to, those experiences cannot be recreated as we age.

But we can capture them, capture the moments, the still images, the recollection of the sounds, tastes, smells, feelings. We can capture it all while the memories are still close. And we can save them for you in a beautiful book that you can treasure and cradle long after the children have grown and flown. Investing in the moments and memories now will be something you will be endlessly grateful for when you are older, and wiser, and long for those vivid memories
and moments.

Capturing a life in a tangible way can be utterly unique, it can be for solemn reasons, for joy and happiness, for love and laughter. The WHY is limitless. The only important question you need to ask is when.